Crack The Code: Branding and Innovation Ideation

  • Ho Chi Minh City
  • 25/04/2023

During the kick-off sales season of the year 2023, on April 25th, LianLian Global hosted the “Crack the Code: Branding and Innovation Ideation” event which garnering the attention of hundreds of attendees and thousands of online sellers. At the event, two key themes were explored: Innovation and Brand Engagement.

The Innovation section provided listeners with inspiring insights into the value of invention, creativity, and intellectual properties in driving business success with many Vietnamese and global case study.

Meanwhile, the Brand Engagement section shared creative strategies for building brand engagement without relying solely on advertising. Experts shared real-life success stories, including how to change product design, rename, and storytelling to create a powerful brand identity.

With it all benefits from easy access to customers, optimizing human resources, and streamlining logistics and payment, e-commerce comes fierce competition. Businesses need to stay on top of their game to succeed.

That’s why the event focused on exploring new and different strategies to maintain a competitive edge. It is perfect for all cross-border merchants who is looking to conquer unique knowledge for sustainable e-commerce business.

Through the series of Journey Junctions events, LianLian Global aims to share valuable insights with sellers on building sustainable e-commerce businesses. Here’s a summary of exclusive insights provided by two experienced experts:

Creative strategy and legal issues

Mr. David Nguyen – CEO of Javari & Partners Law

Doing business through innovation
  • The importance of creation in product strategies
  • Case studies of dominating brands that have achieved success
Core business mindsets in the digital era
  • Trademark
  • Patent
  • Copyright
  • Trade Secret
  • Business law

Million-dollars selling advice

Coach Andy Lee – Founder of Ecomm Universe

Selling tips
  • A Coach is NOT only here to help you MAKE MONEY, but he is also here to help you AVOID the MISTAKES, and help you NOT to LOSE money
  • The suggested Success Formula
Selling strategies
  • PRODUCT DIFFERENTIATION is important and it can be in different ways like

  1. Bundle
  2. Packaging
  3. Styles
  4. Colors
  5. Price
  • Order of priority in doing business
  1. Research
  2. Sourcing
  3. Promotion

LianLian Global Vietnam is pleased to be present at the event with the goal of accompanying and supporting a comprehensive payment solution for cross-border merchants. Not only outstanding services in receiving payments, cross-border payments or withdrawals, foreign currency conversion, but LianLian also advises customers with a multitude of other supports such as:

  • LianLian Pay payment gateway – the perfect solution for DTC merchants
  • Mobility capital support program
  • Financial anh tax-related issues advice, tax refund on import and export
  • Connecting fulfilment platform partners, training on cross-border e-commerce, trademark registration and global shipping service

Contact and follow LianLian in the following channels for comprehensive advice and update the latest information from us:

 Fanpage LianLian Global Việt Nam

Community group LianLian Global Việt Nam

Telegram Channel



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Đơn vị tổ chức:

LianLian Global Vietnam

Đơn vị phối hợp thực hiện:

Diễn giả

Andy Lee

Global E-commerce Coach / Founder of Ecomm Universe

David Nguyen

CEO of Javari & Partners Law Company (Vietnam)